Data-driven Growth Marketer specializing in mobile user acquisition, paid search, and performance marketing. Proven track record in scaling app acquisition campaigns across Google Ads, Apple Search Ads, Performance Max (PMAX), and emerging mobile channels.

Expertise in campaign structure design, automation, SKAdNetwork (SKAN) optimization, and cross-channel integrations to drive efficient customer acquisition, retention, and engagement.

Passionate about iterative testing, measurement frameworks, and leveraging data to maximize LTV while optimizing CAC.

Experienced in high-growth, fintech-like environments, driving acquisition strategies that fuel user adoption and product engagement.

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