Resume

Experienced marketing professional with 10+ years in developing and executing integrated marketing strategies for marketplace and platform-based businesses.

Expert in driving brand awareness, customer acquisition, and community engagement through content across email, social media, blogs, and website optimization.

Proven track record in growing revenue (ROI, ARPU, LTV), launching new products, and leading cross-functional teams to achieve business goals.

Passionate about delivering measurable results and improving customer retention in fast-paced, high-impact environments.

Blue Fever

Head of Growth & Product Marketing

  • Built and executed innovative go-to-market strategies, reducing CPI by 75%.

  • Increased app stickiness by 76% and doubled week-4 retention (from 10% to 26%).

  • Orchestrated growth initiatives for new user acquisition via paid and organic channels.

  • Designed a growth product marketing framework aligning growth and product goals.

  • Established social content calendars, producing engaging videos for various platforms. 

  • Spearheaded App Store optimization strategies, enhancing app discoverability and organic growth. 

  • Launched the Social Wellness Blog to boost SEO efforts and provide user resources.

  • Integrated omni-channel marketing tools for SMS/Push/email/in-app to amplify user engagement. 

  • Led the integration of AI chat into mental health support features.

Tradesy

Head of Growth Marketing

  • Spearheaded App Store optimization strategies, enhancing app discoverability and organic growth. 

  • Launched the Social Wellness Blog to boost SEO efforts and provide user resources.

  • Integrated omni-channel marketing tools for SMS/Push/email/in-app to amplify user engagement. 

  • Led the integration of AI chat into mental health support features.

  • Developed growth strategies, doubling paid GMV to $200MM within 8 months. 

  • Expanded organic and paid presence on Snapchat, TikTok, and YouTube.

  • Managed branding efforts through ConnectedTV and YouTube, conducting Brand Lift Studies. 

  • Enhanced Google Shopping campaigns, improving conversion rates.

IMVU

Director of Growth Marketing

  • Scaled user acquisition efforts through a multi-channel strategy optimized with Machine Learning. 

  • Decreased Cost per Payer by over 300% and increased day-7 ROI by more than 300%. 

  • Localized apps for new markets, including South Korea, Brazil, and Germany.

  • Launched app store moderation initiatives, improving ratings by 25%.

  • Executed CRM strategies for monetization, and retention, leading to 30% increase in ARPU. 

  • Managed SEO for Desktop and ASO for App, improving organic discoverability by 50%. 

  • Developed influencer strategies for TikTok, YouTube, and Instagram Reels

  • Increased desktop revenue by 2X with Programmatic DSP

Xoom, A PayPal Service

Sr. Marketing Manager

  • Directed digital marketing strategies, driving significant customer acquisition and retention. 

  • Created Xoom’s social brand presence on Facebook and Instagram.

  • Established online, mobile, and social marketing strategies with creative direction.

  • Built Expat targeting with Facebook, cutting paid social CPA by 4X.

  • Led activation and retention programs through email lifecycle marketing.

  • Managed agencies for social media advertising and loyalty programs.

  • Created landing page A/B test procedures, generating a 24% lift in web conversions.

  • Worked with the product team to market new features, driving user adoption and engagement.

Raquel Allegra

Growth Marketing Lead

  • Directed digital marketing strategies, doubling sales by 2X in the first year.

  • Restructured all Google Shopping campaigns and enhanced Google Merchant Center.

  • Launched Google PMAX campaign that drove an incremental 20% more revenue.

  • Created first ever Archive Sale promotion to unload old inventory.

  • Developed video production process to help drive organic brand awareness.

  • Amplified social brand presence to platforms like TikTok and Lemon8.

  • Switched ESPs from Mail Chimp to Klaviyo, increase revenue activation by 35%.

  • Launched multi-touch e-commerce email and SMS triggered-based journeys that helped increase email sales by 250%.