Recommendations
Great growth marketing comes from strong leadership, strategic execution, and cross-functional teamwork. This page features testimonials from both my mentors and the teams I’ve managed, highlighting my ability to drive results, lead teams, and scale businesses efficiently.
From executives I’ve worked under to the marketers and creatives I’ve coached, these recommendations showcase my approach to data-driven strategy, mentorship, and performance marketing—and the impact it’s had across marketplaces, fintech, and e-commerce.
Explore their insights on how collaborative leadership and innovative marketing can fuel real growth.
“I worked closely with Fausto as he led our growth marketing efforts at Sidebar.
Fausto moves quickly, understanding business trends and putting himself in a position to thrive in a fast-paced environment.
Fausto knows growth well, with deep expertise in the space and the ability to find and execute on growth levers quickly (eg, marketing and product-led growth). We partnered most on marketing initiatives and Fausto has great expertise in paid media, and email activation. Fausto is also skilled with experimentation.
Fausto is a great teammate. He owns projects from end-to-end, and collaborates well with XFN teammates. Most importantly, he takes great pride in his work and strives to constantly improve performance for the team.”
“I am excited to recommend Fausto, whose leadership, strategic thinking, and innovative approach made a tremendous impact at Blue Fever. As Head of Growth & Product Marketing, he played a key role in shaping our product, engaging our audience, and driving measurable success.
Fausto was hired to transform our growth strategy- and he did. He built a go-to-market, multi-channel approach that significantly increased engagement while lowering acquisition costs. Through a mix of organic and paid channels, strategic messaging, and continuous optimization, he successfully reduced our cost per install, while dramatically improving user retention and app stickiness. His ability to align growth and product strategy helped us scale efficiently and effectively.
One of his most significant contributions was leading the development of our generative AI tools and product features to drive stickiness and retention. He pinpointed user issues and then worked cross functionally with engineering, marketing and clinical teams to create solutions that resonated with youth and created efficacy without harm. Thanks to his leadership, our AI chatbot Blue made every user feel heard and made a lasting impact on how we provide support.
Fausto also spearheaded key initiatives that improved user experience and engagement. He led the launch of Badging, which doubled our weekly engagement sessions, and championed the integration of a cross channel marketing tool, allowing us to communicate with users in a more personalized way, driving higher retention. Additionally, he was instrumental in developing an AI-driven moderation system to ensure a safer and more supportive community.
Beyond his expertise, Fausto as a person is a fantastic collaborator and leader. He brings a strong vision while fostering an environment of innovation and positivity. His ability to balance strategic thinking with execution made him a valued member of our nimble team.
Fausto’s relentless drive to deliver results was impressive, but it was his presence on our leadership team that made the greatest impact. His innate resilience, curiosity, and enthusiasm are invaluable to teams navigating complex challenges in uncertain times. These qualities fuel innovation and bold decision-making.
I highly recommend Fausto for any opportunity where leadership, innovation, and growth are top priorities. He brings insightful questions, a sharp point of view, actionable recommendations, and an unstoppable drive to achieve ambitious goals.
Greta McAnany
CEO, Blue Fever”
“I work very closely with Fausto, reporting directly to his role as Head of Growth at Blue Fever. During our time working together, his leadership and strategic vision have been instrumental in our success in achieving product-market fit. Additionally, he has mentored me in omni-channel strategy and has championed my growth as a retention and engagement marketer.
Upon joining our team, Fausto quickly hit the ground running, creating and executing innovative go-to-market strategies that significantly reduced our CPI. He seamlessly integrated paid and organic growth initiatives, and his App Store optimization efforts greatly enhanced our app's visibility. Beyond his strategic and analytical skills, Fausto is also a collaborative leader who is always willing to support any project or team member to meet the business's needs. His contributions have been invaluable, and I am grateful to have the opportunity to work with him.”
“I am pleased to recommend Fausto for his exceptional role in driving our growth initiatives at IMVU. As the SVP of Growth, I enjoyed witnessing Fausto's unwavering dedication and strategic insight, quickly earning him a promotion to Director of Growth Marketing. His commitment was instrumental in supporting us, propelling our user acquisition, and elevating our retention efforts.
Fausto's mastery in overseeing and optimizing our extensive creative paid and organic campaign optimization efforts led to remarkable and truly staggering outcomes. His multi-channel approach, leveraging the power of platforms like Facebook, Google, Snapchat, and TikTok, drove our substantial growth and ability to scale our UA spending significantly on mobile and desktop.
He also played a pivotal role in expanding our international marketing growth efforts by leading a cross-functional team effort for localizing apps for markets like South Korea, Brazil, Germany, France, and LATAM. Despite the complexities of navigating different cultural and linguistic nuances, Fausto's efforts in App Store optimization improved our ratings by 25%. Fausto also developed effective onboarding, monetization, and retention CRM strategies, significantly boosting our customer lifecycle value.
Fausto's exceptional leadership and team management skills created a high-performing environment, consistently delivering superior results. His impact on IMVU's growth has been profound, and I strongly recommend him for any leadership role in growth marketing.”
“Fausto was one of the people who had mentored me during my time at Blue Fever. With his experience and expertise, he provided a ton of support and guidance regarding SMS A/B testing, design and customer research. His creative and down to earth style of collaboration makes him effective in everything he does. I would HIGHLY recommend him for any leadership or mentorship roles out there, as he has shown time and time again he is reliable and willing to go the extra mile for customer needs, marketing, and more.
As someone else said in another recommendation, he really is a whole marketing team wrapped up into one person. Cannot recommend him enough!”
“Fausto was my manager during our shared time at IMVU. He is highly skilled at scaling growth from all fronts. He has such a deep understanding of what it takes to scale up and all the avenues we had to take to get there. His style of thinking is so unique - asking all the hard hitting questions so that we are able to make bulletproof plans and campaigns. Though he is an expert in the field - he never hesitated to really dig deep and ask what was missing, he truly was a podium for personal and professional growth.
Fausto knows exactly what to do when it comes to User Acquisition. Strategy was something that Fausto was able to do on the fly, with the building blocks of managing partners and working cross-functionally with other teams, he was always able to craft campaigns to near perfection. His expertise and knowledge is truly a goldmine to any UA Team.
He was also a highly creative person, a perfect cocktail of strategy and creativity, Fausto was truly able to do it all. With incredible proficiency at Adobe Photoshop, he was able to create marketing materials on the fly. He also had no issues getting into the weeds with me when needed but also taking the time to explain his thought processes both strategically and creatively so that I too understood them. He truly is an excellent leader.
Fausto is truly an entire growth team wrapped into one person and anyone would be incredibly lucky to have such a dedicated employee.”
“Fausto has a talent for problem solving. While working with him at HeadQuarters Advertising he juggled many tasks and continued to thrive as the go to person in any situation. He is a one man show with talents from the creative side to managing clients.
Fausto talents and loyalty are an advantage to any company!”