Recommendations
Read testimonials and recommendations from colleagues, clients, and industry professionals who have worked with Fausto Gortaire.
Discover how Fausto's expertise in growth marketing, data-driven strategies, and cross-functional collaboration has made a positive impact on businesses across various industries.
“I work very closely with Fausto, reporting directly to his role as Head of Growth at Blue Fever. During our time working together, his leadership and strategic vision have been instrumental in our success in achieving product-market fit. Additionally, he has mentored me in omni-channel strategy and has championed my growth as a retention and engagement marketer.
Upon joining our team, Fausto quickly hit the ground running, creating and executing innovative go-to-market strategies that significantly reduced our CPI. He seamlessly integrated paid and organic growth initiatives, and his App Store optimization efforts greatly enhanced our app's visibility. Beyond his strategic and analytical skills, Fausto is also a collaborative leader who is always willing to support any project or team member to meet the business's needs. His contributions have been invaluable, and I am grateful to have the opportunity to work with him.”
“I am pleased to recommend Fausto for his exceptional role in driving our growth initiatives at IMVU. As the SVP of Growth, I enjoyed witnessing Fausto's unwavering dedication and strategic insight, quickly earning him a promotion to Director of Growth Marketing. His commitment was instrumental in supporting us, propelling our user acquisition, and elevating our retention efforts.
Fausto's mastery in overseeing and optimizing our extensive creative paid and organic campaign optimization efforts led to remarkable and truly staggering outcomes. His multi-channel approach, leveraging the power of platforms like Facebook, Google, Snapchat, and TikTok, drove our substantial growth and ability to scale our UA spending significantly on mobile and desktop.
He also played a pivotal role in expanding our international marketing growth efforts by leading a cross-functional team effort for localizing apps for markets like South Korea, Brazil, Germany, France, and LATAM. Despite the complexities of navigating different cultural and linguistic nuances, Fausto's efforts in App Store optimization improved our ratings by 25%. Fausto also developed effective onboarding, monetization, and retention CRM strategies, significantly boosting our customer lifecycle value.
Fausto's exceptional leadership and team management skills created a high-performing environment, consistently delivering superior results. His impact on IMVU's growth has been profound, and I strongly recommend him for any leadership role in growth marketing.”
“Fausto was one of the people who had mentored me during my time at Blue Fever. With his experience and expertise, he provided a ton of support and guidance regarding SMS A/B testing, design and customer research. His creative and down to earth style of collaboration makes him effective in everything he does. I would HIGHLY recommend him for any leadership or mentorship roles out there, as he has shown time and time again he is reliable and willing to go the extra mile for customer needs, marketing, and more.
As someone else said in another recommendation, he really is a whole marketing team wrapped up into one person. Cannot recommend him enough!”
“Fausto was my manager during our shared time at IMVU. He is highly skilled at scaling growth from all fronts. He has such a deep understanding of what it takes to scale up and all the avenues we had to take to get there. His style of thinking is so unique - asking all the hard hitting questions so that we are able to make bulletproof plans and campaigns. Though he is an expert in the field - he never hesitated to really dig deep and ask what was missing, he truly was a podium for personal and professional growth.
Fausto knows exactly what to do when it comes to User Acquisition. Strategy was something that Fausto was able to do on the fly, with the building blocks of managing partners and working cross-functionally with other teams, he was always able to craft campaigns to near perfection. His expertise and knowledge is truly a goldmine to any UA Team.
He was also a highly creative person, a perfect cocktail of strategy and creativity, Fausto was truly able to do it all. With incredible proficiency at Adobe Photoshop, he was able to create marketing materials on the fly. He also had no issues getting into the weeds with me when needed but also taking the time to explain his thought processes both strategically and creatively so that I too understood them. He truly is an excellent leader.
Fausto is truly an entire growth team wrapped into one person and anyone would be incredibly lucky to have such a dedicated employee.”
“I worked closely with Fausto as he led our growth marketing efforts at Sidebar.
Fausto moves quickly, understanding business trends and putting himself in a position to thrive in a fast-paced environment.
Fausto knows growth well, with deep expertise in the space and the ability to find and execute on growth levers quickly (eg, marketing and product-led growth). We partnered most on marketing initiatives and Fausto has great expertise in paid media, and email activation. Fausto is also skilled with experimentation.
Fausto is a great teammate. He owns projects from end-to-end, and collaborates well with XFN teammates. Most importantly, he takes great pride in his work and strives to constantly improve performance for the team.”