Marketing success isn’t just about strategy—it’s about testing, learning, and delivering measurable impact. My case studies showcase real-world growth challenges I’ve tackled across marketplaces, fintech, and e-commerce, using performance marketing, ASO, lifecycle retention, and product-led strategies to drive results.

From scaling acquisition channels to optimizing conversion funnels and retention flows, each case study dives into the data-driven experiments, strategic pivots, and optimizations that led to higher ROAS, lower CAC, and stronger LTV.

Explore the stories below to see how I’ve helped brands unlock scalable growth—and let’s chat about how I can do the same for you.