Raquel Allegra
At Raquel Allegra, the challenge was that ROAS was low because customers struggled to visualize the fashion through photos and product feed ads alone.
To address this, I introduced video content to showcase the clothing in more dynamic and engaging ways. I also transitioned the shopping campaigns to Performance Max (PMAX), allowing us to reach a broader audience and drive both brand awareness and direct sales.
The result was a significant improvement in ROAS, which increased from 4X to 7X.
The Spring 2023 series unfolds in a tranquil tea garden setting, suggesting that high fashion can seamlessly fit into everyday moments. Models carry an air of serenity with a hint of attitude, bringing a subtle edge to the scene. The camera lingers on the garments in motion, showing how each piece flows and drapes gracefully, blending sophistication with a relaxed, natural vibe.
This series of videos highlights Raquel Allegra’s Fall 2023 line, capturing the effortless movement and fluidity of each piece. Set against a backdrop reminiscent of flowing silk, the dresses and patterns come to life—soft textures playing off the graceful silhouettes. The result is a dynamic visual story that celebrates the collection’s blend of comfort, elegance, and artistic design.
For Spring 2024 Collections, the camera draws in close to each garment, revealing intricate patterns and subtle textures that capture the poetry of everyday moments. Set in the gentle embrace of spring, these videos highlight how elegance and ease can coexist, blending simplicity with a daydream-like quality.
In response to customer feedback about styling and fit, I introduced a series of instructional videos filmed during the product shoot. These segments detail how each piece is meant to be worn—demonstrating proper drape, layering, and mix-and-match techniques. By providing clear visual guidance, the videos empower customers to feel confident in styling Raquel Allegra’s designs.