Xoom
At Xoom, we faced the challenge of creating new digital channels, launching mobile products, and leveraging TV media to drive search and user acquisition.
To tackle this, we used a combination of video content and paid social campaigns, alongside mobile marketing and TV media, to reach potential customers at multiple touchpoints. The result was a significant increase in user acquisition across various platforms.
We successfully blended digital innovation with traditional TV media to drive both awareness and direct search activity.
This first Xoom video sample features everyday people in real-life situations, specifically chosen to connect with our target audience. By showing authentic moments and relatable scenarios, we make our messaging feel more relevant and compelling, ultimately resonating with the specific customers we aim to reach.
The second set of Xoom videos used simple, adaptable vector graphics to quickly customize content for various languages and audiences. This approach made it easy to highlight new product features—such as cross-border mobile top-ups or bill pay—and ensure the messaging felt accessible and consistent, no matter the market.
The third set of Xoom videos takes a playful approach by parodying a game show, shining a light on how outdated and costly competitor methods can be. Contestants who give the “old way” answers highlight just how much simpler and more affordable it is to send money with Xoom.
This final series featured real Xoom customers sharing their personal stories, addressing genuine pain points, and reinforcing trust in the service. By capturing voices across multiple languages—Spanish, Portuguese, Filipino, British English, and more—these testimonials ensured our message resonated with a diverse global audience.